Monday 7 November 2011

Audiences and Institutions


Bauer:

Bauer is a company that publishes a variety of mainstream magazines from zoo to Kerrang. The genres that the magazine produces vary from woman, pets and fishing. Bauer is a mainstream company as magazines like closer, heat, FHM are linked with the company. Bauer has a large target audience as Bauer has such a large target audience as the company has control over many mainstream magazines. The brand image consists of a navy blue background and a small grey triangle tab. The font that says Bauer is bold and in white this makes the Bauer title more eye-catching. The text that says media is grey and contrasts with the white background. There are set of links between radio, television and websites.

IPC Media     
IPC Media  produce mainstream magazines demonstrating the company has alot of popularity. The target audience is varied from mainstream music listeners to daily tv watchers. The brand image shows the IPC in different font styles adding a interesting flare to the company logo. Secondly, I can see a baby blue line has been used to separate the words. Furthermore, due to the colour it makes the company logo stand out. Finally the bit which says media is in one font and is presented simple. There are links between the production of magazines and links between other media as the magazines of the company have links to websites and t.v.

Immediate Media co.
The magazine that Immediate Media co. produce are mainly Niche magazines and have a few Mainstream magazines like Radio times and Top Gear. The audience that is created form the varied magazines that the company owns are therefore varied and so have a mixture from football fans to nature lovers. The brand image consist of two colour fonts Deep blue and a baby blue, which creates a housestyle with in the logo. The font in bold and imposing. In the logo it consist of the company name, which is in a deep blue which stands out from the baby blue font. Furthermore, the rest of the text has information on the properties of the company. Yes there are links between production of the magazines and links with other media as since Immediate Media Co. Has a link with the BBC. Therefore, giving capabilities to have links with t.v, radio and websites.

Development Hell

They produce mainstream magazines which are The Word and Mix Mag. These magazines focus on music and celebrities. Therefore, the target audience of the company is to appeal to people who are interested in music and celebrities. The brand image is simple in its design. The text which says ‘Development Hell’ is displayed in red font. This has been done to capture the viewer’s eye. The text which says ‘Limited’ is set in a small size and is in the hue grey. This hue is subtle therefore isn’t as eye-capturing as the red font text. The font style of the Logo seems gothic due to the sharp edges. This links to the word ‘Hell’ Making the design of the company log compliment itself. There are links between production of magazines and other media as the magazines have websites.

Future

Future publishing is a renound publication company in films and music. And the magazine Guitar world maintains its position as the world’s biggest guitar magazine. Demonstrating their magazines popularity. The way that the company addresses it music magazines through its profile is by the use of modern technology the Future uses the means of apps pre-paid systems & websites. This shows that company demonstrates a way of advertising its magazines and expanding the magazines popularity with audiences. Future produce Mainstream and some niche magazines.   


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